Deathtrap for Creatives

Sadly, most business owners are conditioned out of their creative genius.

It’s an odd phenomenon. I think it’s a relic from the “old school”. You know, when people used to dress up for work and force themselves to act “professional”?

But this is about more than people being stiff in front of the camera, it’s really about people showing up completely out of character, completely out of touch with their essence. As if people don’t really know who they are.

Here is a typical example:

Just because you are good at copywriting and that’s what you do for a living doesn’t mean that your persona is a copywriter. It also doesn’t mean you need to talk sales pages and templates all day long. Someone could be a copywriter, but their essence is that of a teacher or an artist.

So, when they embrace their inner artist, the need to set a higher standard for the content they put out there. It can’t be the same, boring generic sales page nonsense like 99% of what other copywriters say, it has to be something with artistic integrity and self-expressive and impactful.

I understand that we are all business owners and high-achievers and we want to optimize our messaging in a way that generates interest and clients for our work. But we often end up hiring “experts” who then train us out of our genius and show us how to “scale” by buying ads and posting for the sake of keeping up with everyone else’s content machine.

This can be a deathtrap for intuitives and creatives, because it burns us out and it keeps us further from our true voice.